Privacy policy

Last Updated: October 12, 2026

1. Introduction

This Privacy Policy explains how Silk Box Inc. (doing business as THXSILK) ("THXSILK", "we", "us", or "our") collects, uses, discloses, transfers, stores, and protects personal information when you visit or use https://thxsilk.com (the "Site"), purchase products from us, create an account, subscribe to our marketing communications, contact customer care, participate in surveys or promotions, communicate with us through email, SMS, WhatsApp, or other channels, or otherwise interact with our services.

This Privacy Policy applies to personal information collected through our Site, online store, customer service channels, marketing programs, and related ecommerce services. By using the Site or providing information to us, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy is intended to describe our general privacy practices. Certain rights and obligations may vary depending on your location and applicable law.

2. Personal Information We Collect

We collect personal information directly from you, automatically through your use of the Site, and from third parties such as payment processors, analytics providers, advertising platforms, ecommerce service providers, fulfillment partners, and marketing technology providers.

Information you provide directly may include your name, email address, phone number, billing address, shipping address, account login information, product preferences, order notes, survey responses, customer service communications, return or exchange requests, warranty or claims information, reviews, and marketing preferences.

Order and transaction information may include products purchased, order value, order date, shipping method, delivery status, discounts used, returns, refunds, chargeback information, fraud screening information, and related transaction records.

Payment-related information is processed by third-party payment providers. We do not store full credit or debit card numbers on our own servers. Payment processors may collect payment card details, billing details, authentication data, and fraud prevention information in accordance with their own privacy and security practices.

Information collected automatically may include IP address, device identifiers, browser type, operating system, approximate location derived from your IP address, referring URLs, pages viewed, products viewed, items added to cart, checkout activity, clickstream data, session activity, search terms, time spent on the Site, cookie identifiers, pixel identifiers, and other usage data.

Marketing and communications information may include email subscription status, SMS subscription and consent status, the source and time of consent, opt-out requests, WhatsApp consent or communication history, campaign engagement, email opens and clicks, SMS or WhatsApp interactions, abandoned cart events, and product interest signals.

Customer support information may include messages you send to us, photos or files you provide, issue descriptions, shipping or delivery questions, return tracking numbers, claim details, and other information needed to respond to your request.

3. Sources of Personal Information

We may collect personal information from the following sources: directly from you; from your device or browser; from Shopify and other ecommerce systems; from payment processors; from advertising, analytics, and marketing partners; from shipping and fulfillment providers; from customer service tools; from providers involved in administering historical order protection or claims; and from publicly available or commercially available sources where permitted by law.

If you provide information about another person, such as a gift recipient or shipping recipient, you represent that you have authority to provide that information to us.

4. How We Use Personal Information

We use personal information for business and commercial purposes, including to operate our Site, process and fulfill orders, verify payment, arrange shipping and delivery, provide order confirmations and tracking updates, process returns, refunds, exchanges, and claims, maintain customer accounts, respond to customer service inquiries, and provide post-purchase support.

We also use personal information to prevent, detect, and investigate fraud, abuse, unauthorized transactions, chargebacks, security incidents, and other potentially harmful activity; to protect our rights, customers, employees, and business; and to comply with legal, regulatory, tax, accounting, and contractual obligations.

Where permitted by law and subject to your choices and any required consent, we use personal information to send email marketing, SMS messages, WhatsApp communications, personalized offers, product recommendations, surveys, loyalty or VIP communications, abandoned cart reminders, back-in-stock alerts, review requests, and other promotional or service-related communications.

We use analytics and advertising information to understand customer behavior, measure campaign performance, optimize the Site, improve products and merchandising, personalize content, retarget visitors, and improve the effectiveness of Google, Meta, Microsoft, Klaviyo, and other marketing programs.

We may aggregate or de-identify information so that it no longer identifies you. We may use aggregated or de-identified information for analytics, reporting, research, product development, and business purposes.

5. Legal Bases for Processing

Where the laws of the European Economic Area, United Kingdom, Switzerland, or similar jurisdictions apply, we process personal information based on one or more legal bases, including performance of a contract, our legitimate interests, compliance with legal obligations, consent, and the establishment, exercise, or defense of legal claims.

Examples of legitimate interests include operating and improving our ecommerce business, preventing fraud, securing our systems, understanding customer interests, providing customer service, and conducting marketing activities in accordance with applicable law. Where we rely on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Email Marketing

If you subscribe to our email marketing or otherwise consent where required, we may send newsletters, promotional offers, product launches, sale announcements, abandoned cart reminders, browse abandonment reminders, back-in-stock notifications, surveys, review requests, and other email communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@thxsilk.com. Transactional or service-related emails, such as order confirmations, shipping updates, return communications, or policy notices, may still be sent when necessary.

Subscribing to email marketing does not subscribe you to SMS marketing.

7. SMS Marketing and Mobile Messaging

THXSILK's mobile messaging program is operated by Silk Box Inc., doing business as THXSILK.

If you voluntarily provide your mobile phone number and expressly consent to receive marketing text messages from THXSILK, we may send recurring automated promotional messages, including offers, product announcements, exclusive discounts, and other marketing communications. Where enabled and covered by your consent, these messages may include shopping cart reminders.

Providing a phone number at checkout, creating an account, placing an order, or subscribing to email marketing does not, by itself, constitute consent to receive SMS marketing. SMS consent is collected separately from consent to other marketing channels.

If we offer transactional or service-related text messages, such as order confirmations or shipping notifications, we obtain any consent required for those messages separately as applicable.

Consent to receive marketing text messages is not a condition of purchase. Participation in our SMS marketing program is voluntary. Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan.

We use your mobile phone number and related subscription information to deliver messages you have requested, manage your subscription, record and verify consent, process opt-out requests, provide messaging support, and measure the performance of our messaging program.

Our Site uses cookies and similar ecommerce and marketing technologies, including Shopify and Klaviyo tools, to record products added to your shopping cart and checkout activity and to identify when a cart or checkout has been abandoned. If SMS cart reminders are enabled and you have provided the required consent, this information may be used to determine whether and when to send a cart reminder by text message.

You may opt out of SMS marketing communications at any time by replying STOP to a text message or using an unsubscribe link where available. For assistance, reply HELP or contact support@thxsilk.com. You may also contact us to request that your SMS subscription be cancelled.

We maintain records of subscription consent and opt-out requests as needed to manage the program and comply with applicable requirements. After you opt out, we may retain limited information necessary to respect your opt-out preference and maintain required records.

We do not sell or rent your mobile phone number, SMS opt-in data, or SMS consent status, or share this information with third parties for their own marketing or advertising purposes. The general data-sharing provisions elsewhere in this Privacy Policy do not permit such use of SMS opt-in data or consent.

We may disclose this information to service providers that help operate our text messaging program, such as Klaviyo, telecommunications carriers, and messaging delivery providers, solely as needed to provide those services on our behalf and subject to appropriate data protection obligations. We may also disclose information when required by applicable law.

Additional terms governing the mobile messaging program are provided through the Mobile Terms of Service linked in our SMS subscription form.

8. WhatsApp Communications

If you choose to communicate with us through WhatsApp or consent to receive WhatsApp communications where required, we may use your phone number and communication history to provide customer support, respond to inquiries, send order updates, provide shipping notifications, follow up on service issues, and send promotional communications where legally permitted.

Your use of WhatsApp is also subject to the privacy practices and terms of Meta Platforms and WhatsApp. You may opt out of promotional WhatsApp communications at any time by contacting us or following the instructions provided in the message. Service or transactional communications may still be sent where permitted by law and necessary to complete a transaction or respond to your request.

Consent to receive WhatsApp communications does not, by itself, constitute consent to SMS marketing.

9. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, web beacons, local storage, session recording technologies, and similar tools to operate the Site, remember preferences, keep shopping carts functional, process checkouts, improve performance, analyze usage, detect fraud, personalize content, and deliver or measure advertising.

These technologies may be provided by Shopify, Klaviyo, Google Analytics, Google Ads, Meta Pixel, Microsoft Clarity, Microsoft Advertising / Bing Ads, and other analytics, advertising, security, and ecommerce partners.

Strictly necessary cookies support core website functions, such as shopping carts and checkout. Analytics cookies help us understand Site performance and user behavior. Advertising cookies and pixels help us deliver personalized advertisements, measure conversions, and evaluate campaign effectiveness. Functional cookies help remember preferences and improve your shopping experience.

Cart and checkout activity may also be used to support reminder communications where permitted by law and subject to the consent requirements described in this Privacy Policy.

You may control cookies through your browser settings and, where available, through our cookie banner or preference tools. If you disable cookies, some Site features may not work properly. Where required by law, we obtain consent before using non-essential tracking technologies.

10. Analytics, Advertising, and Retargeting

We may use Google Analytics, Google Ads, Meta Pixel, Meta Ads, Microsoft Clarity, Microsoft Advertising / Bing Ads, Klaviyo, and similar services to understand how visitors interact with the Site, measure advertising performance, create audiences, deliver retargeting advertisements, and improve marketing campaigns.

These services may collect device information, browsing activity, cookie identifiers, click activity, pages viewed, purchase events, cart events, approximate location derived from IP addresses, and other online identifiers. Advertising partners may use this information to provide measurement services and show advertisements on search engines, social media platforms, websites, and other digital properties.

Microsoft Clarity may help us understand how visitors use our Site through features such as heatmaps, session recordings, clicks, scrolls, and usage analytics. This information is used to improve usability, troubleshoot issues, and optimize the customer experience.

You may manage advertising preferences through the settings provided by Google, Meta, Microsoft, and your browser. You may also use industry opt-out tools where available. Opting out of targeted advertising does not mean you will stop seeing advertisements; it means the advertisements may be less personalized.

SMS opt-in data and SMS consent status are excluded from disclosure to third parties for their own advertising or marketing purposes, as described in Section 7.

11. How We Disclose Personal Information

We disclose personal information to service providers, contractors, processors, and partners that help us operate our business and provide services to you. These parties may process personal information only as needed to perform services for us or as otherwise permitted by law.

Categories of third parties may include ecommerce platforms such as Shopify; marketing and communications providers such as Klaviyo, Meta Platforms, and WhatsApp Business Platform; analytics and advertising providers such as Google, Meta, Microsoft Clarity, and Microsoft Advertising; payment providers such as Shopify Payments, PayPal, Shop Pay, Apple Pay, and Google Pay; shipping and logistics providers such as FedEx, DHL, USPS, warehouses, and other fulfillment partners; customer service and review management providers; providers involved in administering historical order protection or related claims; fraud prevention, security, legal, accounting, tax, and compliance providers; and technology hosting, cloud, and data processing providers.

We may also disclose personal information in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, subject to applicable law and any restrictions applicable to the information involved. We may disclose information if required by law, subpoena, court order, government request, legal process, or to protect our rights, property, safety, customers, or others.

We do not sell personal information for money. However, certain analytics, advertising, retargeting, and cross-context behavioral advertising activities may be considered a "sale," "sharing," or targeted advertising under certain U.S. state privacy laws. Your rights regarding these activities are described below.

These general disclosure provisions do not permit the sale, rental, or sharing of SMS opt-in data or SMS consent status for third parties' own marketing or advertising purposes. The specific restrictions in Section 7 apply to that information.

12. Payment Processing

Payments on our Site may be processed through Shopify Payments, PayPal, Shop Pay, Apple Pay, Google Pay, and other payment methods displayed at checkout. Payment processors collect and process payment information according to their own security and privacy practices.

We may receive limited payment-related information, such as payment status, transaction identifiers, billing details, fraud screening results, and confirmation that payment was completed. We do not store full payment card numbers on our own servers.

13. Shipping, Fulfillment, Returns, and Claims

We share necessary order and shipping information with fulfillment centers, warehouses, carriers, and logistics providers such as FedEx, DHL, USPS, and other delivery partners to process, ship, deliver, track, return, or replace products.

THXSILK has discontinued offering Seel order protection for new purchases. Where necessary to resolve a claim or support request relating to an order that previously included Seel coverage, we may process historical coverage records and share the minimum necessary order and customer information with Seel or other relevant parties.

We may also share necessary information with service providers that assist with returns, refunds, delivery investigations, disputes, or other post-purchase requests.

14. International Data Transfers

Your personal information may be processed, stored, and transferred in countries other than your country of residence, including the United States, Canada, and other jurisdictions where we or our service providers operate. These countries may have data protection laws that differ from those in your location.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections, data processing agreements, or other lawful transfer mechanisms.

15. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, fraud prevention, legal compliance, tax and accounting obligations, dispute resolution, security, analytics, and enforcement of agreements.

Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, operational needs, and whether deletion is requested.

Marketing consent and opt-out records may be retained as necessary to document your choices, respect suppression requests, and comply with applicable requirements.

When information is no longer needed, we delete or anonymize it, subject to any applicable retention requirements.

16. Your Privacy Choices

You may unsubscribe from marketing emails by using the unsubscribe link in our emails. You may opt out of SMS marketing by replying STOP to a text message, using an unsubscribe link where available, or contacting us. You may opt out of promotional WhatsApp communications by following message instructions or contacting us at support@thxsilk.com.

You may control cookies through your browser settings and any cookie tools made available on the Site. You may also manage advertising preferences through Google, Meta, Microsoft, and other platform settings.

You may contact us at support@thxsilk.com to request access, correction, deletion, restriction, portability, or other privacy rights where applicable. We may need to verify your identity before processing your request.

Opting out of one marketing channel does not automatically change your preferences for other channels. You may manage each channel separately or contact us for assistance.

17. U.S. State Privacy Rights

Depending on your state of residence and the applicability of relevant laws to our business, you may have rights under applicable U.S. privacy laws, including rights to know or access the personal information we collect, request deletion, correct inaccurate personal information, opt out of certain targeted advertising, sale, or sharing of personal information, and appeal a decision regarding a privacy request.

We do not sell personal information for money. Our use of certain advertising and analytics technologies may be considered a sale, sharing, or targeted advertising under some state privacy laws. You may submit an opt-out request through available privacy preference tools or by contacting support@thxsilk.com. Browser and advertising platform settings may provide additional controls.

We will not discriminate against you for exercising privacy rights. If you authorize an agent to make a request on your behalf, we may require verification of the agent’s authority and your identity.

18. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies to our processing of your information, you may have rights to know what categories of personal information we collect, use, disclose, sell, or share; access specific pieces of personal information; request deletion; request correction; opt out of sale or sharing; and limit certain uses of sensitive personal information where applicable.

In the preceding twelve months, we may have collected categories of personal information such as identifiers, customer records, commercial information, internet or other electronic network activity, approximate geolocation, inferences, and communications with customer service. The sources, purposes, and categories of recipients for this information are described in Sections 2–4 and 11. Our retention practices are described in Section 15.

We do not knowingly sell or share personal information of consumers under 16 years of age. To exercise applicable California privacy rights, contact us at support@thxsilk.com. We may verify your request by matching information you provide with information we maintain.

19. European, UK, and Swiss Privacy Rights

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights under applicable data protection laws, including the right to be informed, access personal data, correct inaccurate data, request deletion, restrict processing, object to certain processing, request data portability, withdraw consent, and lodge a complaint with a supervisory authority.

To exercise these rights, contact us at support@thxsilk.com. We may request information necessary to verify your identity and process your request. If you believe our processing of your personal information violates applicable law, you may also contact your local data protection authority.

20. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction. These safeguards may include access controls, secure payment processing, encryption or secure transmission where appropriate, monitoring, and vendor controls.

No method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for using secure devices and networks.

21. Children's Privacy

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information where required.

22. Do Not Track and Global Privacy Signals

Some browsers offer a Do Not Track signal. Because there is no consistent industry standard for responding to Do Not Track signals, our Site may not respond to such signals at this time.

Where required by applicable law, recognized browser-based opt-out preference signals such as Global Privacy Control apply to certain types of data sharing or targeted advertising. You may also contact support@thxsilk.com to submit a privacy request.

23. Third-Party Links and Services

Our Site may contain links to third-party websites, applications, payment tools, social media platforms, or services. We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, service providers, legal requirements, or business operations. When we update this Privacy Policy, we revise the Last Updated date above. Where required by applicable law, we provide additional notice or obtain consent for material changes.

25. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Email: support@thxsilk.com
WhatsApp: +1 (213) 649-9428