October 10, 2018

You might suspect thread count is simply a marketing ploy to make your sheets sound more luxurious. But it's really a scientific term, with strict federal standards on how those threads are counted­.

Technically, thread count means the number of threads woven together in a square inch. You count both lengthwise (warp) and widthwise (weft) threads. So 100 lengthwise threads woven with 100 widthwise threads produce a thread count of 200.­



If you’re trying to settle on the perfect set of sheets, we think you’ll be surprised at how much of a different thread count makes. As a general rule, the higher the thread count, the more luxurious the fabric. That said, lower thread counts also have a place in the home, and offer practical, easy care options. Understanding the basics when it comes to thread count will help you make a smart choice that suits your lifestyle, your home and of course, your budget.

What is thread count and why does it matter?

Thread count is defined as the number of threads - horizontally or vertically - per square inch of fabric. We’ll talk you through our range of thread counts to help you make the choice that’s right for you.


144 Thread Count

If you’re looking for linen that’s easy-care, practical, affordable and durable, 144 thread count range is the perfect pick for you. It comes in a wide range of colors that are easy to mix and match with our printed and plain duvet cover sets. This range handles wear and tear like a pro and is perfect for kiddies rooms.


200 Thread Count

Cool, crisp and breathable 200 thread count range is made from 100% silk or cotton fabric. It has a higher density of threads and a plain weave, resulting in its crisp finish and soft feel. This range is breathable, comfortable and perfect for those with sensitive skin. It’s easy to wash but needs a little more ironing than polycotton linens. 


300 Thread Count 

Our 300 thread count Egyptian cotton range, adds a touch of luxury to your bedroom. This range is made exclusively from the longer length Egyptian cotton fibers and is woven with a Sateen weave. The result is a linen range that’s extra smooth and soft to the touch. It’s a little harder to care for as it does need lots of ironing but the excellent quality will give you the indulgent finish you’re looking for.


600 Thread Count

This range is the ultimate luxury bedroom indulgence. It has the highest number of threads per square inch of fabric and the super soft feel is irresistible. This range is the perfect treat when you’re in the mood to really spoil yourself, transforming your bed into a luxury hotel like space. For those of you that put a high value on opulent bedroom essentials, this is one that you’ll never regret!

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