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This naturally-occurring molecule is a humectant, a term which notes its ability to grasp and retain water. This allows it to become a jelly-like substance that cushions our joints and provides elasticity to our connective tissues (such as those found in skin, ligaments, tendons, etc.). We are born with high levels of HA, which is partly responsible for the plump, “baby-soft” feel of infants’ skin that we begin to envy as we age (as well as the strong, healthy joints of our youth). Over time, we lose our ability to retain Hyaluronic Acid due to a number of factors—both hereditary and environmental. This loss can cause sagging or wrinkled skin, achy joints, and so on. In other words, after a while, our little moisture sidekick starts needing some support … and that’s where our tech comes in.